Our story

We’re a mother-daughter duo — and once upon a time, we were… well, a little stinky.

No matter what we tried — natural deodorants, clinical strength stuff, endless layers of perfume — nothing seemed to actually work. The more we searched, the more frustrated (and self-conscious) we became. We didn’t just want to cover up odor — we wanted to understand it. And more importantly, stop it at the source.

That’s when the idea for our brand was born.

After lots of research, testing, and learning about how odor really works (spoiler alert: it’s all about bacteria + pH), we created something totally new to market: our Probiotic Underarm Toner — a first-of-its-kind product that helps deodorant last all day and makes sweat odorless.

What started as a passion project to solve our own “stinky situation” quickly grew into a bigger mission: to help women feel confident, fresh, and incredible — in their skin, in their bodies, and in every moment of life.

Now, we’re building an entire category of products designed for odor control — because we believe that no one should have to choose between wellness, performance, and smelling amazing.

From our pits to yours — we’ve got you. 💖

Diana + Alexandra

(Mother/Daughter Duo)